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Associate Manager/Manager - Music & Creator Marketing

JOB TITLE: Associate Manager/Manager - Music & Creator Marketing

LOCATION: Mumbai

OUR STORY:

JioSaavn is South Asia’s leading music streaming service. We are over 200 entrepreneurs, across New York, California, Mumbai, Gurgaon, and Bangalore, who help music lovers access, discover, and listen to their favorite songs across languages and genres. In early 2018, a merger between JioMusic and Saavn was announced; creating a combined entity valued at over $1 billion. 

We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Through partnerships with Apple, Google, Amazon, Facebook, Twitter and Shazam - to name a few - JioSaavn reaches more music fans across the world. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world’s leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more. We are well-funded by some of the world’s most successful institutional investors and global media companies as well as a number of strategic individuals. Beyond investing, they are advisors and supporters of our vision, our passion, and our collective ability to deliver a revolutionary music experience as the leader in India.

OUR CULTURE:

At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.

JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experiences – from in-office performances by some of the world’s most beloved musicians to opportunities for international travel. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr, MSN, and NDTV. We are one of the few digital companies to provide employment opportunities that meet the Silicon Valley benchmark – right here in Mumbai! Figures, since we’ve got Silicon Valley covered, too.

Our value-based, people-first work culture is about empowering every individual in our global team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.

With listeners speaking multiple languages in almost every country in the world, we like to think we have the most diverse user base on the planet. This has only been made possible because of the value we place on radical inclusivity in our offices across the globe. We believe different is wonderful, and what sets us apart is also what brings us closer. JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music.

If our vibe matches with yours, we'd love to hear from you.

ROLE:

JioSaavn is looking for a music marketing enthusiast to join our team. This role will report to the Sr. Manager - Music & Creator Marketing and will be a key member of the marketing team, working on Artist Originals and JioSaavn for Creators.  

RESPONSIBILITIES:

Artist Originals

  • Lead music marketing on digital platforms for JioSaavn’s in-house label Artist Originals. You will be working with leads in social media, digital marketing, external influencer agencies to promote new and catalog releases. 
  • End to end project management for tracks/albums you lead. You will work closely with internal teams to brainstorm and co-create strategic, highly creative, and effective multi-channel marketing campaigns. You will also liaise with artists/artist management teams
  • Gather, analyze data and draw relevant insights to optimize ongoing campaigns. Post project analysis to arrive at actionable learnings for future campaigns. 
  • Lead label marketing operations - vendor relationship management, working with legal and finance teams to close marketing contracts, ensuring best in market rates for vendor services etc.

JioSaavn For Creators

  • Manage the JioSaavn for Creators blog: Create content plans, work with relevant internal and external experts to write and publish columns.
  • Drive initiatives that inspire brand love with the creator community: Panels, masterclasses, events (in the future).
  • Build awareness for JioSaavn’s creator products like ArtistOne, YourCast etc., and drive artist MAUs. 

REQUIREMENTS:

  • 4 - 6 Years of experience in content marketing - ideally music and entertainment products
  • A fancy degree isn’t mandatory but it doesn’t hurt either
  • Keen interest and experience in digital, social media and influencer marketing
  • On top of trends in the marketing and music industry
  • A people person: you will be working across departments, colleagues in India and USA, artists, external partners. 
  • Music excites you, regardless of genre or language
  • Some interest or previous experience in content writing will be helpful
  • Interested in growing and working with the independent artist community 
  • Brownie points if you enjoy actively sharing music and memes with your colleagues 

BENEFITS AND PERKS:

At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously across time zones to make a difference in the way the world experiences music. We love what we do, and we think you will too.

  • Group Mediclaim
  • Fun Fridays
  • Flexible vacation policies
  • Free healthy (and unhealthy) lunches & snacks
  • JioSaavn-sponsored team outings

 

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