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Senior Manager/ Associate Director - Digital Marketing

JOB TITLE: SENIOR MANAGER/ ASSOCIATE DIRECTOR - DIGITAL MARKETING

LOCATION: MUMBAI, INDIA

OUR STORY:

Saavn is South Asia’s leading music streaming service with over 22 million active million users. We are 200 entrepreneurs, across New York, California, Mumbai, Gurgaon, and Bangalore, who help music lovers access, discover, and listen to their favorite songs across languages and genres. In early 2018, a merger between Jio Music and Saavn was announced; creating a combined entity valued at over $1 billion. 

We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Through partnerships with Apple, Google, Amazon, Facebook, Twitter and Shazam - to name a few - Saavn reaches more music fans across the world. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world’s leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more. We are well-funded by some of the world’s most successful institutional investors and global media companies as well as a number of strategic individuals. Beyond investing, they are advisors and supporters of our vision, our passion, and our collective ability to deliver a revolutionary music experience as the leader in India.

OUR CULTURE:

At Saavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.

Saavn offers a dynamic and unconventional work environment, full of fun wholesome experiences – from in-office performances by some of the world’s most beloved musicians to opportunities for international travel. We believe creativity and technology blend together like sweet melodies. When you choose Saavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr, MSN, and NDTV. We are one of the few digital companies to provide employment opportunities that meet the Silicon Valley benchmark – right here in Mumbai! Figures, since we’ve got Silicon Valley covered, too.

Our value-based, people-first work culture is about empowering every individual in our global team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.

With listeners speaking multiple languages in almost every country in the world, we like to think we have the most diverse user base on the planet. This has only been made possible because of the value we place on radical inclusivity in our offices across the globe. We believe different is wonderful, and what sets us apart is also what brings us closer. Saavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music.

If our vibe matches with yours, we'd love to hear from you.

ROLE:  

Saavn is looking for a digital marketing enthusiast to work with us in the Marketing team as the Senior Manager/ Associate Director – Digital Marketing, based in Mumbai.

The candidate will be responsible for conceptualizing and managing Saavn’s Digital campaigns across various channels like Google Adwords, Facebook, affiliate partners and build a network of partners who can work with Saavn on an on-going basis, both in India & global markets. An ideal candidate would be someone who has experience in managing a digital marketing team, is innovative and can work towards enhancing the performance of all digital channels. The candidate will report to the Head of Brand, Communications & Marketing and work closely with several internal teams. The role would also include owning all communication channels like Email Marketing, Push Notification Management and integrating with other in-house campaigns.

RESPONSIBILITIES:

  • The candidate needs to have practical knowledge and experience in handling SEO, ASO & PPC online marketing campaigns.
  • The candidate would have to plan and execute all user acquisition campaigns on Google Adwords and Facebook
  • Implement and improve SEO/ASO for Saavn website, mobile site and Apps across all stores
  • Identify industry trends and insights and optimize spends and performance of the campaigns
  • Collaborate with internal teams to create display and video creative ads, track campaign performance and create reports
  • Lastly, curious to learn, ambitious to progress, creative and innovate, self motivated and willing to improve and achieve success

REQUIREMENTS:

  • Relevant Experience: 5 – 8 years
  • The candidate needs to have experience in managing Google Adwords campaigns and Facebook Ads
  • The candidate should have experience in managing networks, affiliates who can work with Saavn
  • The candidate needs to be highly organized, creative, self-motivated, eager to learn and experience working on multiple projects at the same time
  • The candidate needs to have experience in User Acquisition campaigns, User Retention and App Download campaigns
  • And last but not the least, the candidate needs to be a fan of Music and of course Saavn

BENEFITS AND PERKS:

At Saavn, we blur work and play, and you get all the perks of a global company.  You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously across time zones to make a difference in the way the world experiences music.  We love what we do, and we think you will too.

  • Group Mediclaim
  • Fun Fridays
  • Flexible vacation policies
  • Free healthy (and unhealthy) lunches & snacks
  • Saavn-sponsored team outings
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