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Associate Manager / Sr. Associate - Represent (Artist Manager)

JOB TITLE: Associate Manager / Sr. Associate - Represent (Artist Manager)

LOCATION: Mumbai. India.

OUR STORY:

JioSaavn is South Asia’s leading music streaming service. We are over 200 entrepreneurs, across New York, California, Mumbai, Gurgaon, and Bangalore, who help music lovers access, discover, and listen to their favorite songs across languages and genres. In early 2018, a merger between JioMusic and Saavn was announced; creating a combined entity valued at over $1 billion. 

We blend digital technology, data analysis (which we have affectionately coined Music Science), and strong, fearless business acumen to reach all corners of the globe. Through partnerships with Apple, Google, Amazon, Facebook, Twitter, and Shazam - to name a few - JioSaavn reaches more music fans across the world. Our award-winning mobile products, partnerships, innovations, and thought leadership has been featured in some of the world’s leading publications, from The New York Times to The Wall Street Journal, The Economic Times to Forbes, and many more. We are well-funded by some of the world’s most successful institutional investors and global media companies as well as a number of strategic individuals. Beyond investing, they are advisors and supporters of our vision, our passion, and our collective ability to deliver a revolutionary music experience as the leader in India.

OUR CULTURE:

At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.

JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experiences – from in-office performances by some of the world’s most beloved musicians to opportunities for international travel. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-caliber techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr, MSN, and NDTV. We are one of the few digital companies to provide employment opportunities that meet the Silicon Valley benchmark – right here in Mumbai! Figures, since we’ve got Silicon Valley covered, too.

Our value-based, people-first work culture is about empowering every individual in our global team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.

With listeners speaking multiple languages in almost every country in the world, we like to think we have the most diverse user base on the planet. This has only been made possible because of the value we place on radical inclusivity in our offices across the globe. We believe different is wonderful, and what sets us apart is also what brings us closer. JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products and even better music.

If our vibe matches yours, we'd love to hear from you.

RESPONSIBILITIES:

As an artist manager, no two days will ever be the same but your major area of responsibilities and opportunities will be to

  • Pursue marketing initiatives for priority projects, both on and offline, that benefit REPRESENT’s core business and bring value to artist campaigns.
  • Serve as an expert in brand consistency to ensure engagement and editorial gatekeeper to ensure quality, clarity, creativity, and authenticity for all REPRESENT artists.
  • Articulate the value of emotion to create innovative, multi-dimensional marketing plans to increase the awareness of each new release. 
  • As required, act as artist liaison/host for acts on tour.
  • Secure press, KOL, and media positioning for key music releases and core brand initiatives.
  • Establish and sustain relationships between artists and partners such as Facebook, Twitter, JioSaavn, Google, etc. for collaborations on an ongoing basis.
  • Foster strong relationships with publishers and media partners in India to facilitate exclusive coverage.
  • Work with software like CrowdTanlge, Soundcharts, and YouTube Studio to gain a deep understanding of trends to provide qualitative and quantitative understanding, then apply a strategy based on the data.
  • Utilize the power of social media to develop a solid foundation in effective messaging, branding, and communication to generate interest in new music for existing listeners, and acquire new fans. 
  • Identify, activate, and reward fans using social media to convert them into superfans.    
  • Construct opportunities for REPRESENT artists in markets beyond the music industry, for example, E-sports, fashion, fitness, etc.   
  • Educate users by developing, executing, and delivering highly engaging editorial content surrounding the music industry. 
  • Review existing content to ensure it is fresh, timely, and accurate.

REQUIREMENTS:

REPRESENT requires a professional with experience and passion for the music and entertainment industry with a firm pulse on the top mainstream and rapidly growing genres. An ideal candidate according to us should:

  • 3 years of minimum work experience as an artist manager/marketing lead in the music industry
  • Graduate from a premier institute
  • Be a digital native with a commercial and analytical mind.
  • Have existing relationships with artists and music partners in the industry. 
  • Understand consumer data and provide insights on opportunities to enhance artist’s presence on streaming and social media platforms.
  • Knows how algorithms function and the effect of prioritizing content.
  • Is familiar with current music, social media trends, and ecosystem hacks.  
  • Has relevant working experience in artist management or music marketing role. 
  • Possesses strong expertise in content strategy and able to lead editorial content campaigns.
  • Be proficient in Microsoft Office Suite and Google for Business.
  • Appreciate how digital media fits in the overall marketing/media strategy.
  • Have experience in managing multiple campaigns in a fast-paced, entrepreneurial environment.

  • Be creative-minded and empathic towards the end consumer i.e. listener.

BENEFITS AND PERKS:

At JioSaavn, we blur work and play, and you get all the perks of a global company.  You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously across time zones to make a difference in the way the world experiences music.  We love what we do, and we think you will too.

  • Group Mediclaim
  • Fun Fridays
  • Flexible vacation policies
  • Free healthy (and unhealthy) lunches & snacks
  • JioSaavn-sponsored team outings
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