Director, Subscription (Consumer Pay)

Mumbai, India
Full Time
Subscription
Senior Manager/Supervisor

JOB TITLE: DIRECTOR- SUBSCRIPTION (CONSUMER PAY)

Location: Mumbai

 

OUR STORY:

JioSaavn is South Asia’s leading music streaming service. We are over 300 entrepreneurs, across New York, California, Mumbai, Gurgaon, and Bangalore, who help music lovers access, discover, and listen to their favorite songs across languages and genres. In early 2018, a merger between JioMusic and Saavn was announced; creating a combined entity valued at over $1 billion.

We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Through partnerships with Apple, Google, Amazon, Facebook, Twitter and Shazam - to name a few - JioSaavn reaches more music fans across the world. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world’s leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more. We are well-funded by some of the world’s most successful institutional investors and global media companies as well as a number of strategic individuals. Beyond investing, they are advisors and supporters of our vision, our passion, and our collective ability to deliver a revolutionary music experience as the leader in India.

OUR CULTURE:

At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.

JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experiences – from in-office performances by some of the world’s most beloved musicians to opportunities for international travel. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr, MSN, and NDTV. We are one of the few digital companies to provide employment opportunities that meet the Silicon Valley benchmark – right here in Mumbai! Figures, since we’ve got Silicon Valley covered, too.

Our value-based, people-first work culture is about empowering every individual in our global team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.

With listeners speaking multiple languages in almost every country in the world, we like to think we have the most diverse user base on the planet. This has only been made possible because of the value we place on radical inclusivity in our offices across the globe. We believe different is wonderful, and what sets us apart is also what brings us closer. JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music.

If our vibe matches with yours, we'd love to hear from you.

 

ROLE:

JioSaavn is looking for a seasoned professional to join as Consumer Pay Head. The incumbent will lead opportunities by offering meaningful value to JioSaavn users and will be responsible for monetization revenue funnel. The incumbent will closely work with the leaders across the organization to build an understanding of consumer insights, understand what makes a consumer pay and build strategies and solutions focused on a long-term sustainable business model.

RESPONSIBILITIES:

● Own the JioSaavn subscriptions business unit along with the consumer revenue as per the goals

● Work closely with senior management across the organization, to identify, launch and scale the monetization opportunities.

● Collaborate cross functionally with multiple functions to drive subscriber and revenue growth

including Product, Marketing, Strategy & Ops, Finance, Ads, Partnerships etc.

● Devise the plan to achieve the subscription targets through consumer acquisition, retention and increasing transactional revenue

● Build deep understanding of consumer behavior and insights for the organization to be able to

identify the right value proposition for JioSaavn consumers across the globe

● Identify the right KPIs and levers to drive monetization revenue efforts, collaborate with internal teams to be able to predict the monetization business plan

● Collaborate with marketing, devise media plans and leverage on-platform and off-platform

communication channels like push notifications, SMS, email, audio and display ads, paid programmatic to drive user acquisition and retention

● Partner with Ad Ops + Product and build omni channel drip campaigns (audio ads, CRM, paid) to improve engagement and retention

● Run A/B experiments with clear success/failure metrics to improve funnel effectiveness; take

learnings from experiments and work with product to build product features that improve customer journey across the funnel

● Lead and develop a team of dynamic, passionate and entrepreneurial professionals

● Manage multiple stakeholders internally and externally; support board-level business planning and decision making from consumer monetization P&L and budgeting standpoint

 

 

REQUIREMENTS:

● At least 10+ years of experience in a B2C (preferably a startup) product-based global organization managing consumer acquisition, retention, growth and monetization responsibilities

● Extensive experience managing end-to-end business P&L

● Experience of cross functionally working with Product, Marketing, Ads, Partnerships, Finance, Legal, Engg, Content Relations etc. to drive business growth

● Experience in managing high performing teams and handling multiple stakeholders across various levels in a global organization setup

● Should be detail oriented, pragmatic with outstanding analytical and communication skills

 

BENEFITS AND PERKS:

At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with

a dynamic group of entrepreneurs, who are delivering results and working zealously across time zones to

make a difference in the way the world experiences music. We love what we do, and we think you will too.

● Group Mediclaim

● Flexible vacation policies

● Free healthy (and unhealthy) lunches & snacks

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