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Senior Associate - Brand Solutions Marketing

JOB TITLE: SENIOR EXECUTIVE, BRAND SOLUTIONS MARKETING

LOCATION: MUMBAI/GURUGRAM, INDIA

OUR STORY:

JioSaavn is South Asia’s leading music streaming service. We are over 200 entrepreneurs, across New York, California, Mumbai, Gurgaon, and Bangalore, who help music lovers access, discover, and listen to their favorite songs across languages and genres. In early 2018, a merger between JioMusic and Saavn was announced; creating a combined entity valued at over $1 billion. 

We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Through partnerships with Apple, Google, Amazon, Facebook, Twitter and Shazam - to name a few - JioSaavn reaches more music fans across the world. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world’s leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more. We are well-funded by some of the world’s most successful institutional investors and global media companies as well as a number of strategic individuals. Beyond investing, they are advisors and supporters of our vision, our passion, and our collective ability to deliver a revolutionary music experience as the leader in India.

OUR CULTURE:

At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.

JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experiences – from in-office performances by some of the world’s most beloved musicians to opportunities for international travel. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr, MSN, and NDTV. We are one of the few digital companies to provide employment opportunities that meet the Silicon Valley benchmark – right here in Mumbai! Figures, since we’ve got Silicon Valley covered, too.

Our value-based, people-first work culture is about empowering every individual in our global team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.

With listeners speaking multiple languages in almost every country in the world, we like to think we have the most diverse user base on the planet. This has only been made possible because of the value we place on radical inclusivity in our offices across the globe. We believe different is wonderful, and what sets us apart is also what brings us closer. JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music.

If our vibe matches with yours, we'd love to hear from you.

ROLE:

We’re looking for a rockstar to join the band! More specifically, we are looking for a Content Marketer to join the JioSaavn for Brands team that’s on a journey to carve the digital audio ecosystem. Responsible for building awareness & scaling adoption for JioSaavn’s advertising business, the content marketing efforts will be targeted towards JioSaavn’s brand and agency partners. The role is an outstanding opportunity to become immersed in the advertising side of the digital audio streaming industry.

If you are a highly motivated, passionate and self-driven person who is willing to dive into an environment of systematic chaos, we can’t wait to meet you!

RESPONSIBILITIES:

  • Focus Area: JioSaavn for Brands B2B Content Marketing
  • Develop a robust content marketing strategy to target brand marketers and agencies.
  • Increase inbound organic traffic, engagement, and conversion across owned channels such as websites, social media, and email as well as paid channels
  • Create and lead end-to-end development of a deep repository of engaging content—including blogs, eBooks, reports, case studies, infographics, presentations, sponsored articles, emailers,  social media posts, and more.
  • Research, test, and optimize content marketing strategy (personas, channels, calls-to-action, content type, distribution) to determine the most successful engagement formulas that maximize impact and exceed benchmarks over time.
  • Measure and report on the impact of content across the full funnel. Analyze content performance & use insights to produce better content.
  • Drive implementation of content management and distribution software
  • Identify the latest trends in content marketing materials, platforms, and technology.

REQUIREMENTS:

  • You should have at least 2 years of relevant work experience in B2B content marketing, social media, and email marketing
  • You should have exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our customers & industry

PREFERRED EXPERIENCE & SKILL SETS:

  • You must have an understanding of the digital marketing ecosystem.
  • You should have had exposure in building, project managing, and executing a content calendar along with an awareness of social media trends
  • A good understanding of platforms including LinkedIn, Facebook, Instagram & Google to drive content initiatives
  • A good understanding of email marketing
  • A good sense of design to oversee the production of creative assets
  • Ability to independently manage multiple projects simultaneously and prioritize responsibilities will be an added advantage

BENEFITS AND PERKS:

At JioSaavn, we blur work and play, and you get all the perks of a global company.  You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously across time zones to make a difference in the way the world experiences music.  We love what we do, and we think you will too.

  • Group Mediclaim
  • Fun Fridays
  • Flexible vacation policies
  • Free healthy (and unhealthy) lunches & snacks
  • JioSaavn-sponsored team outings

 

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