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Senior Manager - Brand & Communications

JOB TITLE: Senior Manager - Brand & Communications

LOCATION: Mumbai, INDIA

OUR STORY:

JioSaavn is South Asia’s leading music streaming service. We are over 200 entrepreneurs, across New York, California, Mumbai, Gurgaon, and Bangalore, who help music lovers access, discover, and listen to their favorite songs across languages and genres. In early 2018, a merger between JioMusic and Saavn was announced; creating a combined entity valued at over $1 billion. 

We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Through partnerships with Apple, Google, Amazon, Facebook, Twitter and Shazam - to name a few - JioSaavn reaches more music fans across the world. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world’s leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more. We are well-funded by some of the world’s most successful institutional investors and global media companies as well as a number of strategic individuals. Beyond investing, they are advisors and supporters of our vision, our passion, and our collective ability to deliver a revolutionary music experience as the leader in India.

OUR CULTURE:

At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.

JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experiences – from in-office performances by some of the world’s most beloved musicians to opportunities for international travel. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr, MSN, and NDTV. We are one of the few digital companies to provide employment opportunities that meet the Silicon Valley benchmark – right here in Mumbai! Figures, since we’ve got Silicon Valley covered, too.

Our value-based, people-first work culture is about empowering every individual in our global team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.

With listeners speaking multiple languages in almost every country in the world, we like to think we have the most diverse user base on the planet. This has only been made possible because of the value we place on radical inclusivity in our offices across the globe. We believe different is wonderful, and what sets us apart is also what brings us closer. JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music.

If our vibe matches with yours, we'd love to hear from you.

ROLE:

JioSaavn’s Marketing team is looking for a brand manager with extensive experience developing strategic, highly creative and effective multi-channel marketing campaigns. You will report to the Head of Marketing and partner with senior leadership across the business. This is a high profile role and with opportunity for significant growth.

RESPONSIBILITES:

  • Develop and lead 360-integrated global and regional marketing plans that are based on consumer insights and in line with company goals.
  • Conceptualize big ideas and inspire others to deliver best in class ideas, obtaining buy-in effectively and efficiently to implement ideas at scale.
  • Define clear objectives, identify audience targets and set positioning and engagement strategies across our free, subscription and partnership brand campaigns.
  • Gather, analyze and apply relevant listener insights and data to help define effective and innovative strategic marketing approaches.
  • Create and own goals and performance metrics for key channels and campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
  • Work alongside channel leads for social, digital, PR and JioSaavn owned channels. 
  • Provide creative direction in collaboration with creative and design teams to ensure all components are on brand and aligns with campaign and brand strategy.
  • Manage key agency relationships to ensure they are delivering on agreed brand goals.
  • Collaborate effectively with marketing leads for content, product, subscription to drive consistent brand messaging across all verticals
  • Drive partnership marketing on JioSaavn’s platforms as well as work marketing counterparts at partner companies to cross promote the JioSaavn brand in creative ways. 

REQUIREMENTS:

  • 7-10 years experience in brand development and management. Brownie points if you spent some of those years in consumer tech.
  • Leadership experience with at least 3 years developing and managing teams. 
  • Creative thinker with an analytical, data-driven approach to executing on ideas. 
  • Demonstrated success in leading cross-functional creative and strategic planning processes, delivering end to end execution. 
  • Experience in managing internal and external stakeholders. Agency relationship management experience is a must. 
  • A “roll-up-your-sleeves” attitude and an entrepreneurial, get things done mindset.
  • Has a sharp understanding of social media and building social first brands. Curiosity for regional nuance is important. 
  • Fluency in English and Hindi is a must. Knowledge of other regional languages is a bonus. 
  • Empathy is crucial. You need to be able to put yourselves in the shoes of the listener and internal stakeholders. 
  • A people person. You will need to work with colleagues across India and the US. 
  • Must be passionate about music and pop culture (and Indian Matchmaking counts, this is a no judgement zone) 

BENEFITS AND PERKS:

At JioSaavn, we blur work and play, and you get all the perks of a global company.  You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously across time zones to make a difference in the way the world experiences music.  We love what we do, and we think you will too.

Group Mediclaim
Fun Fridays
Flexible vacation policies
Free healthy (and unhealthy) lunches & snacks
JioSaavn-sponsored team outings

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