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Director, Ad Product Marketing

JOB TITLE: Director, Ad Product Marketing

LOCATION: Mountain View, California

OUR STORY:
JioSaavn is South Asia’s leading music streaming service with over 60 million active million users. We are 200 entrepreneurs, across New York, California, Mumbai, Gurgaon, and Bangalore, who help music lovers access, discover, and listen to their favorite songs across languages and genres. In early 2018, a merger between Jio Music and Saavn was announced; creating a combined entity valued at over $1 billion. 

We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Through partnerships with Apple, Google, Amazon, Facebook, Twitter and Shazam - to name a few - JioSaavn reaches more music fans across the world. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world’s leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more. We are well-funded by some of the world’s most successful institutional investors and global media companies as well as a number of strategic individuals. Beyond investing, they are advisors and supporters of our vision, our passion, and our collective ability to deliver a revolutionary music experience as the leader in India.

OUR CULTURE:
At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.

JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experiences – from in-office performances by some of the world’s most beloved musicians to opportunities for international travel. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-caliber techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr, MSN, and NDTV. We are one of the few digital companies to provide employment opportunities that meet the Silicon Valley benchmark – right here in Mumbai! Figures, since we’ve got Silicon Valley covered, too.

Our value-based, people-first work culture is about empowering every individual in our global team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.

With listeners speaking multiple languages in almost every country in the world, we like to think we have the most diverse user base on the planet. This has only been made possible because of the value we place on radical inclusivity in our offices across the globe. We believe different is wonderful, and what sets us apart is also what brings us closer. JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music.

If our vibe matches with yours, we'd love to hear from you!

ROLE
JioSaavn is seeking a Director of Ad Product Marketing to plan and direct marketing policies and programs throughout the Saavn platform. Through developing awareness and understanding of our advertising solutions, the ideal candidate will create strategies, understand market performance and drive alliances to design and implement a strategic marketing plan and manage the budget to align with company goals.

RESPONSIBILITIES

  • Plan and direct marketing policies and programs.
  • Lead, develop and execute global go-to-marketing plans and efforts for Saavn’s advertising solutions.
  • Develop awareness and understanding for Saavn Ad Platform through multi-channel campaigns, driving targeting, positioning, and messaging.
  • Drive ad product launches and scaled adoption, bridging short term execution and long-term vision.
  • Analyze marketing performance to synthesize internal & external customer feedback, and advocate improvements.
  • Cultivate relationships, initiate and drive strategic alliances with relevant external partners to drive marketing and qualified leads.
  • Gather industry data insights to drive effective knowledge sharing processes for internal teams.
  • Develop creative marketing strategies focused on major target customer lifestyle stages: onboarding, engagement, retention, and referral.
  • Leverage date to support decisions, including segmentation, reporting, testing and optimization.
  • Oversee customer research to uncover rich insights to inform product decisions, messaging, and sales collateral.
  • Design and implement strategic Marketing plan and manage the budget to align with company goals.

REQUIRED QUALIFICATIONS:
Only candidates possessing all of the listed qualifications will be considered. Please consider this when applying.

  • Master’s degree in Marketing or the foreign equivalent.
  • At least two years of experience as a strategic marketing analyst in the music publishing industry.
  • At least two years of Digital Marketing experience with progressing degrees of responsibility and oversight; management experience preferred
  • At least two years in one of the following industries: media, advertising, music and entertainment, music publishing, artist relations.
  • Ability to effectively articulate complex ideas in simple and effective presentations to a diverse group of stakeholders
  • An entrepreneurial, “roll up your sleeves” attitude and willingness to perform tasks with a range of difficulty from routine tasks to preparing analysis for senior management.
  • Effective in working autonomously to “get things done” and taking the initiative to anticipate needs of teams and senior management

BENEFITS AND PERKS:
At JioSaavn, we blur work and play, and you get all the perks of a global company.  You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously across time zones to make a difference in the way the world experiences music.  We love what we do, and we think you will too.

  • Premium health coverage (medical, dental, and vision)
  • Discounted gym membership  
  • 401K matching contributions
  • Flexible vacation policies
  • Free healthy (and unhealthy) lunches, snacks, and drinks
  • JioSaavn-sponsored team outings

WE ARE PROUD TO BE AN EEO EMPLOYER M/F/D/V 

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