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Associate / Sr. Associate – Digital Marketing (Organic)

JOB TITLE: ASSOCIATE / SR. ASSOCIATE – DIGITAL MARKETING (ORGANIC)

LOCATION: MUMBAI, INDIA

OUR STORY:

JioSaavn is South Asia’s leading music streaming service. We are over 200 entrepreneurs, across New York, California, Mumbai, Gurgaon, and Bangalore, who help music lovers access, discover, and listen to their favorite songs across languages and genres. In early 2018, a merger between JioMusic and Saavn was announced; creating a combined entity valued at over $1 billion. 

We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Through partnerships with Apple, Google, Amazon, Facebook, Twitter and Shazam - to name a few - JioSaavn reaches more music fans across the world. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world’s leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more. We are well-funded by some of the world’s most successful institutional investors and global media companies as well as a number of strategic individuals. Beyond investing, they are advisors and supporters of our vision, our passion, and our collective ability to deliver a revolutionary music experience as the leader in India.

OUR CULTURE:

At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.

JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experiences – from in-office performances by some of the world’s most beloved musicians to opportunities for international travel. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr, MSN, and NDTV. We are one of the few digital companies to provide employment opportunities that meet the Silicon Valley benchmark – right here in Mumbai! Figures, since we’ve got Silicon Valley covered, too.

Our value-based, people-first work culture is about empowering every individual in our global team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.

With listeners speaking multiple languages in almost every country in the world, we like to think we have the most diverse user base on the planet. This has only been made possible because of the value we place on radical inclusivity in our offices across the globe. We believe different is wonderful, and what sets us apart is also what brings us closer. JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music.

If our vibe matches with yours, we'd love to hear from you.

ROLE:
JioSaavn is looking for a digital marketing enthusiast who will be responsible for coordinating and implementing non-paid/organic campaigns and strategies and work with us in the Performance Marketing & Growth team, based in Mumbai. The candidate will be responsible for managing JioSaavn’s Digital campaigns across various channels like notifications, email marketing, and SMS campaigns & also would involve interacting with external agencies as well as coordinating with multiple internal teams to make sure that the goals are achieved in timely fashion. An ideal candidate would be someone who is innovative, goal oriented, possess exceptional attention to detail, have outstanding interpersonal skills and work towards enhancing the performance of the campaigns. You will get to learn and develop your digital marketing skills and grow within the organization.

 

RESPONSIBILITIES:

  • Design personalized communication strategy for JioSaavn global using email, app notifications, sms, and other owned inventory.
  • Segmentation of users across categories for app launch / login / stream generation / subscription.
  • Optimize and improve targeting for all customer communications including email, app notifications, SMS, In-house inventory.
  • Develop email and push notification programs via tools such as NetCore, CleverTap, MailChimp.
  • Identify, acquire, and integrate new tools and technologies for marketing automation.
  • Have a knowledge of events, triggers implementation to aid the automation of user-based journeys.
  • Upgrade our email templates using graphics, personalization and advanced features.
  • Create email databases for lead generation.
  • Analyse campaign performance and suggest improvements.
  • Identify opportunities for automating workflows and sequences.
  • Identify opportunities for experiments (A/B tests) messaging.

 

REQUIREMENTS:

  • 1 - 2 years proven experience working with industry tools and analytics packaged including email, push notifications, web analytics, and marketing automation platforms
  • Superior oral and written communication skills with attention to detail.
  • Knowledge on global markets would be an added advantage
  • At least 1 year experience in managing communication tools
  • Hands-on experience with tools such as CleverTap and Netcore would be preferred.
  • Candidates from e-commerce / OTT / Media would be highly preferred.
  • Someone who has a high attention to detail, is very conversational and likes writing, hard-working and doesn’t shy away from manual work.
  • Someone who is looking to learn. An enthusiastic, go-getter who is goal driven.

 

BENEFITS AND PERKS:

At JioSaavn, we blur work and play, and you get all the perks of a global company.  You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously across time zones to make a difference in the way the world experiences music.  We love what we do, and we think you will too.

  • Group Mediclaim
  • Flexible vacation policies
  • Free healthy (and unhealthy) lunches & snacks

 

 

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