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AVP - Social, Community & Content

JOB TITLE: AVP - SOCIAL, COMMUNITY & CONTENT

LOCATION: MUMBAI, INDIA

OUR STORY:

JioSaavn is South Asia’s leading music streaming service. We are over 200 entrepreneurs, across New York, California, Mumbai, Gurgaon, and Bangalore, who help music lovers access, discover, and listen to their favorite songs across languages and genres. In early 2018, a merger between JioMusic and Saavn was announced; creating a combined entity valued at over $1 billion. 

We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Through partnerships with Apple, Google, Amazon, Facebook, Twitter and Shazam - to name a few - JioSaavn reaches more music fans across the world. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world’s leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more. We are well-funded by some of the world’s most successful institutional investors and global media companies as well as a number of strategic individuals. Beyond investing, they are advisors and supporters of our vision, our passion, and our collective ability to deliver a revolutionary music experience as the leader in India.

OUR CULTURE:

At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.

JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experiences – from in-office performances by some of the world’s most beloved musicians to opportunities for international travel. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr, MSN, and NDTV. We are one of the few digital companies to provide employment opportunities that meet the Silicon Valley benchmark – right here in Mumbai! Figures, since we’ve got Silicon Valley covered, too.

Our value-based, people-first work culture is about empowering every individual in our global team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.

With listeners speaking multiple languages in almost every country in the world, we like to think we have the most diverse user base on the planet. This has only been made possible because of the value we place on radical inclusivity in our offices across the globe. We believe different is wonderful, and what sets us apart is also what brings us closer. JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music.

If our vibe matches with yours, we'd love to hear from you.

ROLE:  

JioSaavn is seeking an energetic and creative professional to lead our Social, Community & Content initiatives from strategy to execution. In this role, you will build, grow and engage our community of music fans and artists across priority markets through original content on our website, music blog, OnRecord and our key social channels.

As our very first Editor-in-Chief of OnRecord, you will be responsible for transforming the blog it into a reputable and high quality digital magazine that is seen as the leading destination among music fans and artists. You will be building and leading a talented team that helps optimize and execute on our editorial, content production and distribution strategy and processes. You will also be setting the strategic vision for our social channel strategy and overseeing the social media team to develop and execute out-of-the-box content solutions for social media campaigns.

Under your leadership, your teams will ultimately help raise awareness of JioSaavn across various digital channels that will lead to increased site traffic, social following that convert loyal users. As such, you’ll create content that is universally original, authentic, informative and SEO friendly. As a senior leader and strategic thinker, you will collaborate with PR, digital, consumer and creator marketing teams as well across departments including original content, programming and revenue teams to inform overall content strategy, content creation and successful content integration across key user touch points. This role ensures that all forms of content aligns with brand strategy and creative aesthetic. It requires a strong understanding of the digital and social media landscape as key place for brand storytelling to enhance the consumer experience and drive conversion.

The ideal candidate should be a self-starter, solutions oriented, forward thinking, highly organized with an editorial POV. You should have the ability to see the big picture while simultaneously being able to execute on a tactical level.

They should want to work in an ever-changing and exciting tech environment and have a passion for music.

RESPONSIBILITIES:

Craft and implement effective content marketing strategies to drive and engage qualified users to JioSaavn including:

  • Content Roadmap — collaborate cross functionally to develop and manage content roadmap across all marketing channels to ensure flawless execution of various channel-specific content-based marketing campaigns
  • Content Development — build content for JioSaavn’s OnRecord blog, social accounts, paid media partnerships, email, Jiosaavn.com, and as needed for other marketing channels
  • Content Distribution — identify third party sites, communities, etc. to engage our target market via contextually relevant content integrations

Define and achieve KPIs including:

  • Organic search rankings of JioSaavn and OnRecord via SEO content
  • Social media following and engagement
  • Conversion of followers and site visitors through content engagement
  • User acquisition via content distribution
  • Brand engagement across marketing channels (email, social, media, etc.)

Leverage JioSaavn’s partnerships with music festivals, labels and artists to create timely, relevant, and interesting digital content.

REQUIREMENTS:

  • +10 years of editorial, content or social experience at leading print or digital publications with proven track-record of growing and engaging target audience.
  • Minimum bachelors degree in Journalism or Communications from a premier institute.
  • Excellent writing skills in English with knowledge of other regional Indian languages.
  • Strong awareness of new and emerging content trends.
  • Passion for Indian or international music industries.
  • Organized, disciplined, process-driven strategic and analytical thinker with the ability to identify and solve ambiguous problems with attention to detail.
  • Ability to work collaboratively and build effective cross-functional relationships to solve and operationalize complex business problems.
  • An entrepreneurial, “roll up your sleeves” attitude and willingness to perform tasks with a range of difficulty from routine tasks to preparing analysis for senior management.
  • Effective in working autonomously to “get things done” and taking the initiative to anticipate needs of teams and senior management.
  • Authentic, open-minded, good listener, positive, and fun.
  • Experience working with a global team a plus.

BENEFITS AND PERKS:

At JioSaavn, we blur work and play, and you get all the perks of a global company.  You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously across time zones to make a difference in the way the world experiences music.  We love what we do, and we think you will too.

  • Group Mediclaim
  • Fun Fridays
  • Flexible vacation policies
  • Free healthy (and unhealthy) lunches & snacks
  • JioSaavn-sponsored team outings

 

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