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Campaign Specialist, Platform

OUR STORY:

JioSaavn is South Asia’s leading music streaming service. We are over 200 entrepreneurs, across New York, California, Mumbai, Gurgaon, and Bangalore, who help music lovers access, discover, and listen to their favorite songs across languages and genres. In early 2018, a merger between JioMusic and Saavn was announced; creating a combined entity valued at over $1 billion. 

We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Through partnerships with Apple, Google, Amazon, Facebook, Twitter and Shazam - to name a few - JioSaavn reaches more music fans across the world. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world’s leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more. We are well-funded by some of the world’s most successful institutional investors and global media companies as well as a number of strategic individuals. Beyond investing, they are advisors and supporters of our vision, our passion, and our collective ability to deliver a revolutionary music experience as the leader in India.

OUR CULTURE:

At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.

JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experiences – from in-office performances by some of the world’s most beloved musicians to opportunities for international travel. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr, MSN, and NDTV. We are one of the few digital companies to provide employment opportunities that meet the Silicon Valley benchmark – right here in Mumbai! Figures, since we’ve got Silicon Valley covered, too.

Our value-based, people-first work culture is about empowering every individual in our global team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.

With listeners speaking multiple languages in almost every country in the world, we like to think we have the most diverse user base on the planet. This has only been made possible because of the value we place on radical inclusivity in our offices across the globe. We believe different is wonderful, and what sets us apart is also what brings us closer. JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music.

If our vibe matches with yours, we'd love to hear from you.

ROLE:

The Platform team connects consumers and producers by facilitating their interactions through Saavn’s Platform. It reduces operational costs and frictions while enabling externalized innovation by third-party producers. A strong platform facilitates the organization to cultivate an ecosystem of creators, developers, partners, users, and other collaborators who contribute to, and drive, innovation to add value to the organization’s bottom line.  The team controls how the organization interacts operationally within intra and inter entities and teams (Saavn & non-Saavn). They define and develop the organizational roadmap in collaboration with key stakeholders. 

RESPONSIBILITIES:

  • Drive new user acquisition and growth for JioSaavn, by leveraging the strengths of Jio ecosystem
  • End to end execution of campaigns - Work with Jio's marketing team to conceptualize, plan and execute campaigns across Jio ecosystem (JioCinema, JioTv, MyJio, JioEngage, Ajio etc)
  • Develop a deep understanding of Jio's marketing plans and customer segments across various Jio platforms
  • Understand JioSaavn's product roadmap, new features or integrations, editorial calendar, and prepare a marketing calendar for JioSaavn to be executed across all Jio platforms (app, web, stores)
  • Work with multiple teams internally to design and execute the creatives - editorial, copy, audio, design, product, data
  • Track and assess the impact of the campaigns, update campaign reports, provide insights based on campaign performance
  • Test and optimize the creatives based on design, cohorts, messaging, to improve the performance
  • Work with Jio marketing teams to learn the best practices and successful marketing experiments, that can be adopted by JioSaavn
  • Extract increasing efficiencies and continuously improving outcomes from partners such as Google/FB/Appsflyer/Clevertap
  • Track and analyze performance of various other Platform partnership initiatives, and present data-driven learnings and recommendations
  • Help with market research to identify new opportunities and communicate that to the team and senior leadership

REQUIREMENTS:

  • 2+ years of experience in an analytical, results-oriented environment with external customer interaction.
  • Bachelor's degree required
  • Analytical and data driven, knowledge of SQL would be an advantage.
  • Proven ability to manage the business “by the numbers”. Must be metrics-driven.
  • Experience with e-commerce, digital advertising, or media would be an advantage.
  • Hands on experience of using any platforms like GA, Fb Ad manager, any of the analytics platforms like Appsflyer, Mixpanel and at least one of the customer engagement tools like WebEngage, MoEngage, CleverTap etc.
  • Passion and deep understanding of the technology, media and entertainment spaces.
  • Demonstrated ability to provide project/product management and guidance to internal teams and business partners.
  • Ability to communicate clearly and effectively with team members, product managers, engineers and senior leadership.
  • High attention to detail and ability to manage multiple, competing priorities simultaneously.
  • Successful history of teamwork and willingness to roll up one’s sleeves to get the job done.
  • Experience working in global cross-functional teams.
  • Expertise in all Google Office suite and Microsoft Office suite programs.
  • Genuine, ambitious, open-minded, great conversationalist, positive attitude, and fun to be around.

BENEFITS AND PERKS:

At JioSaavn, we blur work and play, and you get all the perks of a global company.  You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously across time zones to make a difference in the way the world experiences music.  We love what we do, and we think you will too.

  • Group Mediclaim
  • Flexible vacation policies
  • Free healthy (and unhealthy) lunches & snacks

 

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